Article marketing maximizes business owners’ and marketer’s product advertising campaign by submitting articles that promotes the author’s expertise of a product or service to different article directories. While search engines practice filtering of materials with identical contents in order for them to not appear multiple times in the results page, article marketing authors go around that filter by submitting different variations of the same article.
The success of article marketing materials is measured in terms of how the website goes up in the search engine’s page rank. The higher your site goes up, the more internet traffic you will likely get. It could translate then to bigger sales for the products or services that the website is offering.
Blog Marketing
The emergence and the subsequent growth of blogs could be traced to the coming of web publishing tools that allow content posting by users who do not have the technical expertise of previous requirements for publishing contents on the web – HTML or FTP. Blogs, which are basically information or discussion sites, started as the work of single individuals until they become multi-authors. The emergence of microblogging systems such as Twitter helped in the integration of multi-author blogs (MABs) into the internet mainstream.
While some blogs function simply as online personal diaries, many blogs now function as online brand advertising of companies who promote their products in all available media. Blogs have become powerful tools for businesses to reach out and to interact with target customers. Blog marketing is an education-based marketing that allows sharing of opinions, experiences, expertise, and advice on a particular product or service. Blogs are not directly aimed at selling; they are concerned with interacting and branding.
Benefits of Blog Marketing
Blogs do not directly sell products or services. Their benefits will be in the area of building brand awareness. It also builds your reputation as an expert or authority in your target market. Blogging establishes the blogger’s rapport with his audience, leading to the creation of a relationship based on mutual trust.
Blog marketing results to the exposure of a particular brand of product or a type of service. The interactive aspect of blogging deepens the awareness of people on the brand that is being promoted. But the most important benefit to business of blog marketing is that it also a search engine optimization tool that can tremendously improve the ranking of websites.
Businesses that are involved in blogging get more internet traffic. They also get more inbound links and more indexed pages on their sites – good indicators of a popular business website.
To further boost the ranking of a website, search engine optimization blogging must utilize keyword focused style of writing. Only original and interesting materials will attract links from fellow bloggers Blogging, therefore, must use the keywords as link text that will deep link into your site.
Source by Valik Rudd